design Director:: led team in building premium performance categories-training, sportswear, and accessories. Collaborated with a dynamic team of industry leading creatives, merchandisers, marketing experts, graphic designers, and taste makers to define iconic style and innovation across apparel categories . Established strong design methodologies that align with the company and brand ethos. Presented detailed direction, creative vision, storytelling, and opportunities to Nike leadership seasonally.
Founder + design director:: took initiative to establish a Design + professional development program for performance apparel + accessory industry. established Partnerships with corporate apparel brands to offer diverse creatives game-changing opportunities to ‘learn while doing’ with professional designers. participants earn professional certification, network within the product creation industry, gain performance design insights, experience true to industry best practices, receive high level mentorship, and paid apprenticeships. (www.faasdesigncollab.com)
design director:: Directed award winning, technical First Ascent on mountain and lifestyle outerwear teams for both men and women. Reported to VP of Design and partnered with cross functional leaders to build a cohesive brand language across the all product offerings. Created efficient processes to support design and product development. collaborated with athletes, factories, and textile manufacturer to innovate seasonal concepts.
Interim Design director:: established, managed, and designed first performance enhanced Lifestyle outerwear category at The North Face for men and women. defined lifestyle new outerwear fit for women’s outerwear and established direction for city inspired performance styles.
Senior designer + international category manager:: Managed five design categories for Adidas Germany and USA (Adventure technical outerwear, Basketball, and Team/ License). Designed women and men’s active wear. Traveled internationally for market research, product development, and global meetings.
senior designer:: Key design contributor in defining the brand identity and soul of L2, a start up brand within Levi Strauss & Co. Designed novelty denim and sportswear with innovative finishing techniques for young men / women juniors. Worked closely with finishing factories and material developers.